Why Rolex
Founded in 1905 in London, Rolex has evolved into one of the most recognizable watchmakers globally, now based in Geneva. Renowned for its clout, Rolex is both accessible and a symbol of luxury in real life and cinema. Its impact on fashion and society is profound, evident in the robust pre-owned market for Rolex timepieces. The brand’s enduring models and avoidance of dramatic re-styles make older Rolexes instantly recognizable, emphasizing their timeless appeal.
Key Facts about Rolex:
– Founded in London in 1905 by Hans Wilsdorf, originally named Wilsdorf and Davis before adopting the Rolex name.
– Received the Swiss Certificate of Chronometric Precision for the first wristwatch.
– Moved to Geneva, Switzerland, in 1919.
– Produces approximately 800,000 to 1,000,000 watches annually across four Swiss manufacturing facilities.
Over its 100-year history, Rolex has become the most successful watchmaker, boasting over 500 patents and numerous innovations. Notable features include the Twin-Locking Winding Crown for waterproofing and the Ring Command for easy time and date adjustments.
Rolex Terminology & Abbreviation:
– Sub: Short for the ‘Submariner,’ a popular collection designed for divers.
– Oyster, Jubilee, & President bracelets: Unique Rolex bracelets found in specific collections.
– Hollow & Solid End Links: Parts connecting the bracelet to the watch, with hollow end links connecting to the watch case.
– Cerachrome: Rolex’s patented process for scratch-resistant ceramic bezels.
– Cyclops: The magnifying part for date complications in Rolex watches.
Price Range:
– New Rolex watches range from £5,000 to £80,000 USD, with outliers exceeding £100,000.
– Pre-owned Rolex watches on WatchBox range from £2,500 to £100,000+.
Investing in a Rolex:
– Consider your lifestyle and needs when selecting a Rolex.
– Evaluate your budget and factor in the watch’s resale value.
– Consult experts for guidance on choosing the right Rolex for your budget and collecting goals.
Investing in a Rolex is often driven by a love for the brand, backed by the assurance of high-quality materials and lasting design. However, careful consideration of lifestyle, budget, and expert advice is crucial for making a wise investment.